What Does 'Responsive' Mean?
The literal definition of the word 'responsive' is "reacting quickly and positively." Now think of that in the online world. When someone lands on your website, it's important that they find what they're looking for as quick and as simple as possible, without distractions that could potentially deter them from the site. You want them to have the most positive experience no matter what.
Now what if you're a local business with a target audience that will view your website on their phones or tablets? Will your website be just as responsive as it was on a laptop or desktop computer? Will the headings, images, calls-to-action, and other important elements function and fit properly?
That's the true test of any website.
An Example of a Responsive Website
Amazon.com is the most popular online shopping website on Earth. Whether you're on your PC, your smart phone, or your tablet, Amazon.com is fully responsive and caters to whatever size your screen is.
Amazon.com on PC
Amazon.com on Tablet
Amazon.com on Smart Phone
E-Commerce or Not
Whether you're an e-commerce business or a local attorney, your website needs to cater to whichever devices your potential customers are using throughout the day. This will ensure satisfaction on their part and ultimately keep your business right alongside the competition if not above.
We're a St. George web design firm, and it's insane just how tech-savvy St. George, Utah has become over the past few years alone. College graduates with a hand on technology are starting new businesses that succeed because of responsive websites that convert. If you're not keeping up with the innovation, you're going to fall and fall hard.
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